The 10 of clubs involves 10 pubs. The rite of passage to say you've been to Henley is taking on the challenge of the Ale Trail. Visit the 10 Brakspear pubs in the town and enjoy a drink in each one (ideally a pint of Brakspear ale for the full experience) and be rewarded for your efforts with an official Ale Trailers t-shirt.
New for 2023, download the free Brakspear app and tick off the pubs as you go. Take your time though, the t-shirt changes each year so you have plenty of time to do it. Once completed, your t-shirt will be posted to you so that's something to look forward to.
In June 2019, Ed Sheeran was spotted in a couple of the pubs and did confess he was partaking in this popular Henley tradition and yes, he did get his t-shirt!