Hobbs of Henley aren't quite as old as Henley Royal Regatta but they certainly have a presence on the river.
Take a trip on the grand New Orleans (featured on the playing card) and marvel at how the chimney has to dip to make it under Henley Bridge on a guided river cruise.
You hire your own smaller motor boat if you want to be in control of your own destiny or even hire a rowing boat if you fancy the workout.
There are plenty of boats to choose from and larger boats have musical entertainment like jazz afternoons that come highly recommended.
The award-winning Mr Hobbs' 150 gin is also available to buy on the larger boats with bars. It comes highly recommended to enjoy with tonic and a squeeze of lime and fresh ginger. Perfect for an afternoon watching the world go by.